We are Laxer
We give your brand
quite the story
David Laxer,
Chief Storyteller
Services:
Strategic Narrative
Core Messaging
Thought Leadership
1:First impressions matter
In a world where decisions are made in a matter of seconds,
you only get one shot.
Whether you’re targeting investors, customers or users, you not only have to get to the point quickly, you have to give them a reason to believe you’re about to make their lives better, or at least make life itself better.
Strong strategic core messaging is what lies behind that strong first impression.
It is also the foundation for whatever comes next
we partner with ambitious founders and executive teams
who want to stand out and go big.
A:
How do you give the world’s safest car seat a priceless personality?
Core messaging, content strategy
B:
How to help an AdTech company stop using generic mumbojumbo lingo?
Brand Strategy, Core Messaging
C:
How do you carve a lucrative niche between professional event planners and Google?
Brand strategy, naming, core messaging, product development
D:
How to turn a new dog food brand into a lifestyle choice?
Brand Strategy, Core Messaging
E:
How to help both recruiters and candidates find a better fit?
Naming strategy, core messaging
F:
How do you turn a new wine brand into a Millennial’s secret sauce for dating?
Content strategy
G:
How to connect an innovative storage solution with digital nomads?
Strategic narrative, core messaging
3:HOW WE GET THERE
The strategic
narrative
process
Ask
Deep dive into your business, interviews with key stakeholders, client surveys.
Research
Competitive landscape, customer motivators, cultural contexts, emerging trends.
Think
Walk, run, swim, lift, play tennis, meditate, drink, eat, dream.
Sit down & write
Articulate the brand’s opportunities, ‘big idea’, core story.
Deliverables:
ZERO-FLUFF STRATEGIC PRESENTATION
a.k.a the short & sweet.
Includes:
Competitive landscape
Brand opportunities
Reasons to believe
Mission statement
Vision
Tagline
Manifesto and minifesto
Tone of voice
High-level messaging and hierarchy
Cost:
$15k
Time:
30 Days
4:Other things WE offer
ADDITIONAL SERVICES
A:
Day 1 content
Turning the internal strategic narrative into external core content for Day 1.
Cost:
$10k
Time:
30 Days
B:
Brand Naming
Great brands have great names that already tell a core story. Ideal for startups that want to make a strong name for themselves from the get go.
Cost:
$7.5k
Time:
30 Days
C:
Content Strategy
A strategic blueprint for quality content based on competitive landscape, key cultural contexts and audience segments.
Cost:
$10k
Time:
30 Days
Before you proceed, a few things you should know about us
Do’s
Core story / Manifesto / Thought Leadership
Content with long shelf life
Challenge conventions
Provoke discussion
Work with ambitious founders and executive teams
Tennis
Don'ts
'viral' content that will bring you millions of followers
Content with short shelf life
CTRL+C, CTRL+V
Yes Man
Work with clients who want more of the same
Golf
Babyark
AppAlgo
Purple
AWS
Strauss
Skkiper
Boosa
Mobileye
Perion
Perfect
Bank Discount
Kornit
NSO
GlassesUSA
City of Haifa
RazorLabs
Mine
The Brief Company
The Drisco Hotel
The Rocky Mountain Soap Company
Anthem
7:Enough about us
Let's talk about you
7 questions
to make sure we're
a good fit
Contact
Career
Laxer Newsletter:
Great ideas straight
to your inbox?
YES, PLEASE!