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We are Laxer

Services:

Strategic Narrative

Core Messaging

Thought Leadership

We are Laxer

We give your brand
quite the story

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David Laxer,
Chief Storyteller

Services:

Strategic Narrative

Core Messaging

Thought Leadership

1:
First impressions matter

In a world where decisions are made in a matter of seconds,
you only get one shot.

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Whether you’re targeting investors, customers or users, you not only have to get to the point quickly, you have to give them a reason to believe you’re about to make their lives better, or at least make life itself better.

Strong strategic core messaging is what lies behind that strong first impression.

It is also the foundation for whatever comes next

we partner with ambitious founders and executive teams
who want to stand out and go big.

2:

3:
HOW WE GET THERE

The strategic 
narrative 
process

01.

Ask

Deep dive into your business, interviews with key stakeholders, client surveys.

02.

Research

Competitive landscape, customer motivators, cultural contexts, emerging trends.

03.

Think

Walk, run, swim, lift, play tennis, meditate, drink, eat, dream.

04.

Sit down & write

Articulate the brand’s opportunities, ‘big idea’, core story.

Deliverables:

ZERO-FLUFF STRATEGIC PRESENTATION 
a.k.a the short & sweet.

Includes:

Competitive landscape

Brand opportunities

Reasons to believe

Mission statement

Vision

Tagline

Manifesto and minifesto

Tone of voice

High-level messaging and hierarchy

Cost:

$15k

Time:

30 Days

4:
Other things WE offer

ADDITIONAL SERVICES

A:

Day 1 content

Turning the internal strategic narrative into external core content for Day 1.

Includes:website copy, company deck, welcome series.

Cost:

$10k

Time:

30 Days

B:

Brand Naming

Great brands have great names that already tell a core story. Ideal for startups that want to make a strong name for themselves from the get go. 

Cost:

$7.5k

Time:

30 Days

C:

Content Strategy

A strategic blueprint for quality content based on competitive landscape, key cultural contexts and audience segments.

Includes:editorial parameters and calendar

Cost:

$10k

Time:

30 Days

5:
Do’s &
Don'ts

Before you proceed, a few things you should know about us

Do’s

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Core story  / Manifesto / Thought Leadership

Content with long shelf life

Challenge conventions

Provoke discussion

Work with ambitious founders and executive teams

Tennis

Don'ts

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'viral' content that will bring you millions of followers

Content with short shelf life

CTRL+C, CTRL+V

Yes Man

Work with clients who want more of the same

Golf

6:
Who we’ve done
It for:
Clients:
2013-2023

Babyark

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AppAlgo

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Purple

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AWS

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Strauss

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Skkiper

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Boosa

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Mobileye

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Perion

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Perfect

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Bank Discount

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Kornit

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NSO

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GlassesUSA

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City of Haifa

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RazorLabs

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Mine

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The Brief Company

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The Drisco Hotel

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The Rocky Mountain Soap Company

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Anthem

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7:
Enough about us

Let's talk about you

7 questions
to make sure we're
a good fit

8:
Get
In touch:

Contact

Career

Laxer is constantly looking for bright and passionate storytellers and strategists. 

Feel free to send us a nice little cover letter telling us why you'd be a great fit.

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