We are Laxer


Strategic Narrative

Core Messaging

Thought Leadership


How to help an AdTech company stop using generic mumbojumbo lingo?

Big Idea:

We don’t just get users. 
We get users.

About Case:

When you break it down, there are only 3 factors that determine user acquisition, and 2 of them are pretty much standard across the entire AdTech industry. 

In such a landscape, where every company communicates with a mumbo jumbo of buzzwords and overpromise, we needed to focus on the one remaining factor that could truly separate the contenders from the pretenders. 

We developed a strategic narrative focused on the human element. EQ vs IQ. Creativity. But not just any creativity. Focused Creativity.

With clear, buzzword-free messaging, AppAlgo makes its case clearly and confidently.

Narrative Pillars: