AppAlgo / AdTech
appalgo.com
Brand Strategy, Core Messaging
(Q:)
How to help an AdTech company stop using generic mumbojumbo lingo?
THE
Big Idea:
We don’t just get users.
We get users.
About Case:
When you break it down, there are only 3 factors that determine user acquisition, and 2 of them are pretty much standard across the entire AdTech industry.
In such a landscape, where every company communicates with a mumbo jumbo of buzzwords and overpromise, we needed to focus on the one remaining factor that could truly separate the contenders from the pretenders.
We developed a strategic narrative focused on the human element. EQ vs IQ. Creativity. But not just any creativity. Focused Creativity.
With clear, buzzword-free messaging, AppAlgo makes its case clearly and confidently.
Narrative Pillars:
Human
Creative
Calculated