I bring diverse global experience as a creative director, brand strategist, product builder and chief storyteller. I develop sustainable brand strategies and translate them into tangible assets.
I start by working with the client to gain a deep understanding of their business. Then, working with hand-picked creative teams based on the company or project, I ensure that strategy is not just a 100 page presentation, but a fully implemented set of orchestrated touch points.
I am focused on consumers, users and market trends. I breathe messaging, communications and product.
My work has crossed almost every industry, from luxury to tech, from mass market retail to boutique brand, from B2C to B2B. I don't believe in formulas, copy-paste or cliches. Just in hard work and a desire for wow.