Jan 15. 1 min read

What’s the story morning glory?

A Strategic Approach to Copywriting

A strong brand starts with a strong story. Laxer provides a premium writing service that is focused on serious and strategic storytelling. I don’t do ‘viral’ content that will bring you millions of users, but I will provide you with the kind of content that will connect what you’re selling to what your customers really want and need.

Think website, company & investor decks, core marketing pieces, thought leadership pieces and position papers.


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I Am Laxer
Ultimately, when you break it down, I am a storyteller and a problem solver. The kind that companies and organizations rely on for their brand DNA, culture and long-lasting reputation.

I bring over 15 years of International experience across multiple sectors as a strategic storyteller helping shape the unique way business communicates, defining USP’s and products.

I don’t believe in gimmicks, short-cuts and copy paste. I am best-suited for ambitious businesses seeking to create impact and challenge the status quo.



Some of my clients, past and present.