The Brand Story
2.1 Brand Story
Develop your basic brand narrative. This is what you stand for - your own unique story. This manifests on your website, the hierarchy of your messaging, your inspirational video or the copy for your app.
2.2 Voice & Tone
Every brand has a flavor. It has a voice and a tone. Does it sound like Marlon Brando or does it sound like Michelle Obama. A brand has one voice and several tones.
The Brand Story
2.3 Original Content
A smart brand often creates a parallel conversation that lets it engage with its audience in a more entertaining and informal way. We create engaging original content.
2.4 Thought Leadership
A good brand has an opinion. A great brand is a leader. I help shape thought leadership content that helps you make that claim.