It will help you extract long-term and sustainable value for your business by understanding your full range of options and opportunities. This helps you stand for something meaningful and motivating for your customers, investors, staff and even your competitors.
More competition, less certainty, less customer loyalty, constant technological innovation. Companies without a clear horizon and a blueprint of how they want to get to where they're going and maintain their position once they get there are compromising their future.
We don't have a one-size-fits-all methodology. Those that do, usually deliver me too brands - brands that look just like everyone else's. We prefer the plastic surgeon approach - let us know what you don't like about yourself and then we'll take it from there.
There's nothing more annoying than brand speak. Buzz words are easily thrown in the air. Below you will see what WE MEAN and how they will help you reach your destination.
This is the act of framing the company’s offering and image so that it occupies a distinctive place in the mind of the target market. It shows how a brand is different from its competitors and where, or how, it sits in customers’ minds. Effective positioning is when the brand is perceived as favorable, different and credible in consumers’ minds.
The classic definition of a brand identity is an idea system, a network of associations that represents an entity, organization, or person. Brands live in people’s minds and hearts. They are the sum total of perceptions about them. It is not a logo or set of fonts or a color palette. It’s a behaviour, a voice and tone, a culture, a style and an attitude.
The brand experience is the feelings and behavioral responses evoked by the stimulation of design and identity, packaging, communications, and environments. There are generally four dimensions to an experience: sensory, affective, intellectual, and behavioral. They are used to affect consumer satisfaction and loyalty directly and indirectly by providing a sense of tangible and intangible values.
A legacy transcends an identity. It is the future vis a vis the present. While brand identities are what people think of your organization, company or offering, a legacy is thinking in terms of what impact you want to leave your environment and how you want to leverage your brand to make the world a better place than how you found it. Naturally, a legacy isn’t for everyone or for every organization, but for those that aspire to leave a footprint, the future begins with the present.
This is the act of analyzing how your brand is performing. In other words how it is truly perceived and what added value it’s giving your business or organization, in terms of customer loyalty, brand credibility and differentiation from competition.
This is the act of framing the company’s offering and image so that it occupies a distinctive place in the mind of the target market. It shows how a brand is different from its competitors and where, or how, it sits in customers’ minds. Effective positioning is when the brand is perceived as favorable, different and credible in consumers’ minds.
The classic definition of a brand identity is an idea system, a network of associations that represents an entity, organization, or person. Brands live in people’s minds and hearts. They are the sum total of perceptions about them. It is not a logo or set of fonts or a color palette. It’s a behaviour, a voice and tone, a culture, a style and an attitude.
The brand experience is the feelings and behavioral responses evoked by the stimulation of design and identity, packaging, communications, and environments. There are generally four dimensions to an experience: sensory, affective, intellectual, and behavioral. They are used to affect consumer satisfaction and loyalty directly and indirectly by providing a sense of tangible and intangible values.
A legacy transcends an identity. It is the future vis a vis the present. While brand identities are what people think of your organization, company or offering, a legacy is thinking in terms of what impact you want to leave your environment and how you want to leverage your brand to make the world a better place than how you found it. Naturally, a legacy isn’t for everyone or for every organization, but for those that aspire to leave a footprint, the future begins with the present.
This is the act of analyzing how your brand is performing. In other words how it is truly perceived and what added value it’s giving your business or organization, in terms of customer loyalty, brand credibility and differentiation from competition.