An art director. For words.
While everyone knows the difference between an art director and a graphic designer, there seems to be no such distinction for people who use words.
Most are familiar with copywriters, but a word director doesn’t just write the words; they come up with the reasoning and purpose behind the words.
They have a gravitas and business understanding, as well as a deep understanding of user experience to go along with their creative wordsmanship.
Whether it’s discovering an untapped market, a way to capture the cultural zeitgeist, or to simply distil a brand’s purpose and quickly implement the new messaging on the brand’s website and marketing assets, the opportunity of fresh perspective can be priceless.
It can be the difference between winning and losing.